24 course code: 2423102
Course name: public relations
Course English name: Public Relations
Class description: public relations basic theoretical part, mainly lecturing the definition of public relations, the object of study, characteristics, public relations of the history and reality, public relations elements, classification, function, etc.; Public relations of practice part, mainly lecturing public relations survey, planning, implementation, evaluation, public relations language, words and images, network transmission, and spreading; Public relations crisis management; Public relations professional institutions configuration, functions and responsibilities and professional moral business qualification requirements, responsibilities, etc.
Teaching materials: r yanan, "public relations", fudan university press
Bibliography: DingLeFei torres, the "public relations in cheung, anhui university course of press
HeChunHui, sino-foreign public relation case scroll, zhejiang university press
YiShengHua, the integrated marketing planning ", the pr news media planning production in science
Yang, the DongYaLi pq, public psychology ", Qingdao press
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